LO1: Advertising call to action

 CALL TO ACTION 

• is what the brand wants you to do next 
• response can be instant 
• aims and objectives
• target audience 
• key messages 
• approach 
• is it a hard sell, soft sell?
• representation 
• - campaign logistics, the structure of the campaign as well as the timescale, things like budget need to be thought about. -so how much the advert was to make 
• advertising agency- produce adverts for other companies because of their expertise 
• choice  of media
• why company chose specific type of media, can be based off the target audience
• call to action
• legal and ethical 
• copyright, data protection 
• regulation 
• (ASA, OFCOM, IPSO)