Unit 20: Advertising Media

 

  Purposes of advertising:  To inform educate  to increase sales  influence to change  increase popularity and recognition of your company  Main purposes of commercial advertising:  create awareness-(to inform, to educate, new commercial product) Introduce a new product to the market-diversify  Increase sales-deals/offers/psychological hierarchy of needs  Rebrand an existing product-change in aesthetics overtime-society value changes  Generate feedback-feedback from the audience-testing the market-to become part of future assets