LO1: Ways to advertise commercial products
LO1: Representation in advertising
Ideology-communicates ideas, values and lifestyle and communicates values about society Ideology of domesticity -traditional family home supporting the stereotypes of how woman are the ones that will typically be cleaning in the households goes against stereotypes by showing a man doing the cleaning, which typically would be a woman's job. Carl rogers 1980 - psychology theory the subject of adverts - shows the ideal self or a persons ideal partners.
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