LO1: Representation in advertising

Ideology-communicates ideas, values and lifestyle and communicates values about society 

Ideology of domesticity-traditional family home 

supporting the stereotypes of how woman are the ones that will typically be cleaning in the households

goes against stereotypes by showing a man doing the cleaning, which typically would be a woman's job. 

• Carl rogers 1980 - psychology theory 
• the subject of adverts - shows the ideal self or a persons ideal partners.