LO1: Aims and Purposes of Advertising

 Purposes of advertising: 

• To inform
• educate 
• to increase sales 
• influence to change 
• increase popularity and recognition of your company 

Main purposes of commercial advertising: 

• create awareness-(to inform, to educate, new commercial product)
• Introduce a new product to the market-diversify 
• Increase sales-deals/offers/psychological hierarchy of needs 
• Rebrand an existing product-change in aesthetics overtime-society value changes 
• Generate feedback-feedback from the audience-testing the market-to become part of future assets